--- title: National recognition for Tasmanian forestry and timber campaigns date: 2021-11-30T10:46:00+11:00 author: Private Forests Tasmania canonical_url: "https://pft.tas.gov.au/news/national-recognition-for-forestry-and-timber-campaigns" section: News --- 1. [Private Forests Tasmania](/) 2. National recognition for Tasmanian forestry and timber campaigns ![National recognition for Tasmanian forestry and timber campaigns](https://pft.tas.gov.au/volumes/images/News/_1335x600_crop_center-center_70_none/201016-TA_LAUNCH-7718.jpg) # National recognition for Tasmanian forestry and timber campaigns Posted 30 November 2021 [PFT](https://pft.tas.gov.au/news/category/pft) --- Congratulations to Tasmania’s forestry and timber industry who teamed up with a local marketing company to win seven awards for excellence at the Australian Marketing Institute’s (AMI) national awards. Tasmanian marketing company The Claire Bennett Agency was responsible for all Tasmanian national and state award winners which related to the Original Tasmanian Timber campaign, commissioned by the Tasmanian Timber Promotion Board, and the Tree Alliance campaign commissioned by Private Forests Tasmania. Tasmanian timber is renowned around the world for its quality and the awards were judged against excellence, effectiveness and genuine marketing impact, and the Tasmanian entries faced significant interstate competition. “Well done on the successful delivery of an ambitious campaign which thoroughly integrated an extensive range of marketing communications channels, leveraging flair, creativity and a laser focus on strategy,” said the AMI Judges. “Congratulations Tasmanian Timber on an inspiring body of work!” The Original Tasmanian Timber campaign has resulted in Tasmanian Oak going from being perceived as a commodity product four years ago to leading its category nationally. It now has the highest brand awareness and highest usage of any timber in the country for timber specifiers. The Original Tasmanian Timber campaign also secured a State Award for Acquisition Marketing and an additional two State Awards went to Private Forest Tasmania for its Tree Alliance campaign. The AMI is the peak body for marketing in Australia so these achievements by The Claire Bennett Agency in conjunction with the Tasmanian Timber Promotion Board and Tree Alliance are a significant achievement that should be recognised. Both campaigns received funding from the Tasmanian Government. **Media Release, Guy Barnett, Minister for Resources, 27 November 2021** To view this Media Release [CLICK HERE](https://www.guybarnett.com.au/media-speeches/ "This link will take you to an external website") For additional information about the awards please [CLICK HERE](https://ami.org.au/2021-showcase/2021-awards/ "This link will take you to an external website") #### Share this Article - [Facebook](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fpft.tas.gov.au%2Fnews%2Fnational-recognition-for-forestry-and-timber-campaigns.md) - [Twitter](https://twitter.com/intent/tweet?url=https%3A%2F%2Fpft.tas.gov.au%2Fnews%2Fnational-recognition-for-forestry-and-timber-campaigns.md) - Instagram #### Latest Articles - [ ![Forest practices supervisors continue their learning in latest Forest Practices Authority training course](https://pft.tas.gov.au/volumes/images/_100x100_crop_center-center_70_none/Image-9.jpg) 22 September 2026 #### Forest practices supervisors continue their learning in latest Forest Practices Authority training course ](https://pft.tas.gov.au/news/forest-practices-supervisors-continue-their-learning-in-latest-forest-practices-authority-training-course) - 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[PFT's 2021-22 Annual Report now available to review](https://pft.tas.gov.au/news/pfts-annual-report-now-available) - [Tasmanian Institute of Agriculture work placement a success](https://pft.tas.gov.au/news/tasmanian-institute-of-agriculture-work-placement) July - [ActivAcre carbon credit program heralds a new era in Tasmanian agroforestry](https://pft.tas.gov.au/news/media-release-activacre-program-heralds-a-new-era-in-tasmanian-agroforestry) June - [Formosa Estate virtual reality video - Shelterbelts increase pasture growth](https://pft.tas.gov.au/news/formosa-estate-virtual-reality-video-shelterbelts-increase-pasture-growth) - [The Back Run demonstrate how integrating trees on farms can be done](https://pft.tas.gov.au/news/the-back-run-integrated-farm-forestry-demonstration-site-progress) - [Private Forests Tasmania welcomes new director, Dr Joanna Jones](https://pft.tas.gov.au/news/private-forests-tasmania-welcomes-new-director) - [PFT staff reap benefits of 10th National Carbon Farming Conference and Expo](https://pft.tas.gov.au/news/national-carbon-farming-conference-albury) April - [Eight Tasmanian landowners receive funds to integrate trees on farms](https://pft.tas.gov.au/news/more-trees-to-help-protect-the-land-for-future-generations) March - [Contemporary safety measures introduced for Tasmania’s sustainable forestry industry](https://pft.tas.gov.au/news/updating-safety-measures-in-the-forest-industry) 2021 December - [$63m investment brought forward for Bell Bay's Timberlink to increase timber supply](https://pft.tas.gov.au/news/63m-investment-brought-forward-for-bell-bay) - [PFT welcomes $500,000 funding from federal government to assist farm forestry](https://pft.tas.gov.au/news/pft-welcomes-500-000-funding-from-federal-government-to-assist-farm-forestry) November - [National recognition for Tasmanian forestry and timber campaigns](https://pft.tas.gov.au/news/national-recognition-for-forestry-and-timber-campaigns) - [Family planting trees and improving their farmland to benefit future generations at Westerway](https://pft.tas.gov.au/news/family-planting-trees-and-improving-their-farmland-to-benefit-future-generations) - [Economic return on strategically planting trees on farms is obvious for Greenhythe](https://pft.tas.gov.au/news/economic-return-on-strategically-planting-trees-on-farms-is-obvious) October - [How planting trees on Fulham Farm will benefit future generations to come](https://pft.tas.gov.au/news/how-planting-trees-on-fulham-farm-will-benefit-future-generations-to-come) - [Lamb survivability, generations to benefit from trees on Evandale farm](https://pft.tas.gov.au/news/lambs-generations-to-benefit-from-trees) September - [The Gunninghams show how to plant trees for shelter, biodiversity and aesthetics](https://pft.tas.gov.au/news/planting-trees-for-shelter-biodiversity-and-aesthetics) - [North-West farmer named Tasmanian Tree Farmer of the Year](https://pft.tas.gov.au/news/north-west-farmer-named-tasmanian-tree-farmer-of-the-year) - [2021 Tasmanian Timber Awards recognise state's leading stars](https://pft.tas.gov.au/news/tasmanian-timber-awards-2021-run-and-won) August - [Why trees are integral to Gunningham Farm's future](https://pft.tas.gov.au/news/why-trees-are-integral-to-this-farms-future) July - [Check out the Tasmanian nursery that's helping grow the future for farmers](https://pft.tas.gov.au/news/the-tasmanian-nursery-thats-helping-grow-the-future-for-farmers) June - [Expert Q&A series: Hear from Climate Friendly's Zoe Ryan](https://pft.tas.gov.au/news/tree-alliance-expert-q-a-series-zoe-ryan-climate-friendly) - [Expert Q&A series: Hear from Technical Forest Services' Justin Baily](https://pft.tas.gov.au/news/tree-alliance-expert-q-a-series-justin-baily) May - [Strategic alliance announced to improve agricultural production on marginal farming land](https://pft.tas.gov.au/news/strategic-alliance-announced-to-improve-agricultural-production-on-marginal-farming-land) April - [Australian Pine Log Price Index Report released](https://pft.tas.gov.au/news/australian-pine-log-price-index-report-released) - [Woodlot harvesting videos - How to market and harvest woodlot for profit](https://pft.tas.gov.au/news/woodlot-harvesting-videos-how-to-market-and-harvest-woodlot-for-profit) - [Trial of early forest fire detection technology decreases response times and increases safety](https://pft.tas.gov.au/news/trial-of-early-forest-fire-detection-technology-decreases-response-times-and-increases-safety) March - [Reshaping forest management in Australia to provide nature-based solutions to global challenges](https://pft.tas.gov.au/news/reshaping-forest-management-in-australia-to-provide-nature-based-solutions-to-global-challenges) - [General Biosecurity Duty introduced in Tasmania](https://pft.tas.gov.au/news/general-biosecurity-duty-introduced) February - [Trees: The ultimate renewable according to statistics](https://pft.tas.gov.au/news/trees-the-ultimate-renewable) - [News NSFP will increase Southwood production in Tasmania welcomed](https://pft.tas.gov.au/news/nsfp-to-increase-southwood-production) 2020 December - [Evandale farm maximising productivity and custodianship through trees](https://pft.tas.gov.au/news/evandale-farm-maximising-productivity-and-custodianship-through-trees) November - [Bushfire - why risk it? Develop a five-minute plan for your property now](https://pft.tas.gov.au/news/bushfire-why-risk-it) - [Planting trees helps this Coal River Valley winery maintain its sustainable farming methods](https://pft.tas.gov.au/news/planting-trees-helps-this-coal-river-valley-winery-maintain-its-sustainable-farming-methods) October - [Tasmanian primary producers, environment and industry to benefit from trees on farms](https://pft.tas.gov.au/news/tasmanian-primary-producers-environment-and-industry-to-benefit-from-trees-on-farms) - [Why farmers should plant trees now, and manage them for the mass timber buildings of the future](https://pft.tas.gov.au/news/why-farmers-should-plant-trees-now-and-manage-them-for-the-mass-timber-buildings-of-the-future) - [Private Forests Tasmania welcomes agriforester Molly Marshall](https://pft.tas.gov.au/news/private-forests-tasmania-welcomes-molly-marshall-to-our-team) September - [Australia's forests and forestry glossary launched](https://pft.tas.gov.au/news/australias-forests-and-forestry-glossary-launched) August - [The time to plant trees is now, global timber demand expected to quadruple by 2050](https://pft.tas.gov.au/news/there-has-never-been-a-better-time-to-plant-trees) June - [Study underway to improve durability to enhance the value of plantation, regrowth and regenerated eucalyptus](https://pft.tas.gov.au/news/improving-durability-to-enhance-the-value-of-plantation-regrowth-and-regenerated-eucalyptus) - [Understand how trees improve the carbon balance - carbon investing improves your ROI from trees](https://pft.tas.gov.au/news/understand-how-trees-improve-the-carbon-balance-carbon-investing-improves-your-roi-from-trees) May - [Developing glulam from fibre-managed plantation Eucalyptus nitens](https://pft.tas.gov.au/news/developing-glulam-from-fibre-managed-plantation-eucalyptus-nitens) - [Looking to improve water quality on your property? 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